Have you ever wondered how to start and build a podcast business?
This is Tom from the Small Scale Life Podcast, and even though I have been podcasting for five years, I am naturally curious how people start their online podcast business. My friend Mr. Tactical Jay and I had a chance to pick the brain of author and podcaster Glen Tate, and in this podcast episode, we are going to discuss How to Start and Build a Podcast Business with Glen Tate.
In case you don’t know who these esteemed guests are, let me introduce them to you.
- Glen Tate is a lawyer, the author of the 299 Days book series and co-host of the Prepping 2.0 Podcast and syndicated radio show.
- Tactical Jay is my good friend and frequent guest on the Small Scale Life Podcast. He hails from somewhere on the East Coast where he is involved in healthcare and a firefighter.
We recorded this podcast live on the Small Scale Life YouTube Channel on the day after the election. While this is part of a longer hour and a half Live Stream on the Small Scale Life YouTube Channel, I ran into some file size limitations with Fireside, which is my podcast hosting service. This was an interesting discussion, and given the interest that some folks that I have been talking to lately, I figured this would be a timely discussion.
You can find the first part of our conversation with Glen Tate and Shelby Gallagher titled “How to Become a Gray Man or Woman” on smallscalelife.com, the Small Scale Life YouTube Channel and podcast apps everywhere! Of course, you can find it all on smallscalelife.com, so head over to the article to get more information including notes and links.
Support Us on Patreon!
After this conversation with Glen Tate, I decided that it was time to ACT and get busy. I started building a Patreon site in 2019, but I held back and did not launch. Talking with Glen during this podcast episode PUSHED me to action.
There will be a lot of information posted on our Patreon site, and this will be content not seen on Facebook, Instagram, YouTube or Pinterest. Julie and I are excited to bring more content to you, especially as we create and build Eagle’s Ridge!
Hall of Heroes - Gratitude
“It’s hard to have a bad day when you START your day with gratitude.”
As part of intentionally Practicing Gratitude, I am starting this podcast episode by recognizing some folks who have been active on Small Scale Life.
- Maria the Intuitive Energy Healer and her husband Tim for coming to our Third Floor Castle in the Sky on Valentine’s Day and talking with us, eating chili and contemplating what is a more potent smell: our white sage or the weed being smoked down the hall?
- Ryan and Mary from Red Dragon Herbs and Teas for sending some wonderful teas this week. They have been excellent! Julie and I have been sipping on Pomegranate Green Tea, and it is delicious! We really recommend you buy some tea from them. There is a link in the show notes, and you can listen to my conversation with Ryan on the Small Scale Life Podcast.
- Adam Rick for his fun Tik Tock videos (reposed on Instagram) and his answers to some HVAC questions for the Eagles Ridge Project. Find him on A Modern Frontier on Instagram (link in the show notes).
- My E-Peeps – There is a group of good energy people out there that I call my E-Peeps. I wanted to say thank you for the good vibes to Maria, Tim, Trish, Bert, AJ, Hannah, Amy, Jacob, and Jules. Life is a journey, and it is best to walk down the path with good people in your life.
- Most importantly, we want to thank you. Thank you for being part of our Small Scale Life. Let’s learn, do, grow and be a little better everyday together!
Thank all of you for listening to this podcast episode, and if you want a shout out in our next Hall of Heroes, get active and participate on Small Scale Life.
Do You have a Side Hustle or Business?
Some of you have great projects, side hustles or businesses. Perhaps you I could learn from you, and it would be FREE advertising for your project, side hustle or idea.
Share your story by being on the Small Scale Life Podcast!
Send a message to me using the Contact Us page on smallscalelife.com. This is your chance to teach us as we continue to learn, do, grow and be a little better everyday!
2020 – The Year of the Gardener
If you are new to gardening or started gardening in 2020, welcome to the Garden Party! I know there are a lot of you out there: “more than 20 million novice gardeners picked up a trowel for the first time swelling the ranks of American gardeners to more than 63 million according to Bonnie Plants CEO Mike Sutterer.”
The global pandemic forced people to stay home, and when the shelves at the local grocery stores emptied out of bottled water, toilet paper, canned goods, meat and eventually produce, people suddenly realized how fragile our systems and supply chains really are.
People grabbed shovels or borrowed rototillers and tilled up parts of their yards, purchased pre-made garden beds or constructed raised beds as shelves went empty and people needed something to do during the global pandemic.
With so many people jumping into gardening, the demand for seedlings (young plants) and seeds crested. Shelves at stores and greenhouses were bare, and seed companies put restrictions on who could buy seeds and how much companies could buy. Individual gardeners couldn’t buy certain seeds from companies at all (i.e., Johnny’s Seeds)!
It was alarming that what was plentiful months before suddenly was scarce. I did an interview with Michael Bell and Drew Demler in 2020, and we joked that we were very rich men as seeds where like gold! Sadly, we weren’t wrong!
Global Tipping Point: COVID Pandemic, Lockdowns and Social Unrest
For many, the Global Pandemic, Lockdowns and Social Unrest in 2020 were massive Tipping Points. In case you don’t know what a Tipping Point is, they are major events in someone’s life that is so significant that it demands your immediate attention and forces a person to act. Tipping Points are powerful triggers in a person’s life that changes a person’s mindset, actions, personality, and trajectory of life.
For many people, the Global Pandemic, Lockdowns and Social Unrest of 2020 were massive Tipping Point in their lives. Predictably, people do what humans have done throughout the ages when times got hard: people returned to their roots and returned to the land.
As 2021 dawns, these same folks are going to look at their lives and those new gardens and start to wonder what comes next. New technology developed to help people work remotely coupled with Social Unrest have pushed people into the rural areas. Starting a new garden on a new piece of property can be overwhelming, especially if you are sharing the space with hungry four-legged friends!
Even if you didn’t move to a rural place, you might have had weed issues, bushy plants that didn’t produce vegetables, pests, blight or just plain bad luck in 2020. As you stand and look at that garden, does it bring you joy or dread? Are you excited about growing plants or do you cringe with the work that is required?
Don’t take the sledgehammer to your garden yet! I can help you have healthy and productive plants and gardens!
Returning to My Roots
My great-grandparents, my grandparents and my parents were gardeners. In fact, some of my ancestors were farmers in Poland and shepherds in Czechoslovakia before coming to America. My dad even dabbled in farming after his career in the National Football League came to a close.
As a young man, I hated gardening. I hated weeding. I hated planting. I hated canning. It was hot and tedious, and I always would pick the wrong weed while getting eaten alive by mosquitoes. I’d rather be riding my bike in the woods, playing in the creek or fishing on the lake.
The Crash of 2008 was my massive Tipping Point, and I was really stressed out back then. At the time, I was stressed out about my job was hang by a thread. I had a mortgage that was killing us and I was worried that I didn’t have any skills to survive beyond my office walls.
We got interested in and started gardening when a neighbor brought over some extra vegetables from her Square Foot Gardens. Here was my gracious neighbor sharing some vegetables from her garden and telling us that it was EASY to grow them.
Back then, Julie and I were like many of folks today: we didn’t know How to Start Gardening. We were pretty clueless, and clearly there wasn’t the plethora of gardening resources on the web as there are today.
Julie and I started by “touring” our neighbor’s garden, and we borrowed a book from her: Square Foot Gardening by Mel Bartholomew. Julie and I read the book and started with two basic 4’x4’ Square Foot Gardens. We followed the directions and built the raised beds with cedar planks from a defunct mushroom farm, put down landscape fabric and filled our beds with compost, vermiculite and peat moss. Julie and I bought plants from the local big box store and started.
That is how we started gardening.
Experimentation: Learn, Do, Grow
Through trial and error over the years, I learned a lot about gardening. It didn’t take long for me to expand the garden with two new raised beds. Julie and I moved from Illinois in 2012, and we started renting in St. Louis Park, Minnesota (a suburb just west of downtown Minneapolis).
Even as a renter, I had raised bed gardens in a “Wild Area” in the back of the yard which was littered with broken bottles, branches, litter and out of control landscaping. I started gardening in special Hybrid Rain Gutter Grow System (self watering) raised beds on our driveway and created gardens clinging to fences. Having small spaces, not wanting to tear up all the landscaping and dealing with snow on the driveway forced me to be creative and adaptable.
When I have owned the property, I have experimented with Square Foot Garden Beds, Hybrid Rain Gutter Grow Systems, Mittleider Grow Boxes, Vertical Gardens, Patio Gardens, Container Gardens, Wicking Containers and Wicking Beds made of out metal watering troughs.
By experimenting with these different and various types of methods, I have learned a thing or two about gardening, pests and plants. It has been fun to experiment and talk about it on Small Scale Life, but up until now the story and guidance has been pieces and parts. It is time to pull it all together, especially as I am gearing up to start something new!
A New Adventure Begins in 2021
We are building a new home and community there. This is a old piece of farmland, and it has not been farmed in years. The pocket gophers, deer, weeds and invasive species have reclaimed this parcel. We are making some changes there!
Early on after purchasing the property, I woke up at 3:30 in the morning. My brain was already working on how to start gardening on Eagles Ridge:
- Placement of the garden on the lot
- Orientation of the raised beds
- What I would grow
- How I would grow the plants and herbs
- How would I water the garden
I can see it already in my mind. I have a vision of how it will work, where beds will be placed, where I will plant fruit trees, berries, grapes asparagus and rhubarb. I will have a heated greenhouse, and I will collect rain water.
It is coming….someday soon.
So, the question is: if you have a clean slate, how do you start gardening? How do you design and plan this garden so it is productive, efficient, secure and doesn’t break the bank?
A New Series Begins: How to Start Gardening
Here is what I know: I am starting from scratch.
All of my gardening gear is stored securely in a storage locker in New Richmond, Wisconsin. I have no idea where that gear is; it is buried under a wall of boxes. That means I don’t have my grow lights, heating pads, seed trays, tools, plant labels, potting soil or seeds. I don’t even have a garden yet; the land has grass and the Wicking Beds are stored behind the red pine tree in the field.
Trust me: I truly am starting from scratch! The picture above shows the future gardening at Eagles Ridge, and I will be posting a video soon showing the area and discussing it in more detail.
In this new series, I am going show how to start gardening when you have nothing. I am going to walk you through the process:
• Plan your 2021 garden (things to think about)
• Grow plants from seed in my apartment
• Transplant the seedlings into bigger containers
• How Raised Beds can improve your garden
• Build a mobile self-watering garden
• Plan the garden at Eagles Ridge
• Protect the garden from four-legged fury pests (rabbits, pocket gophers and deer)
• Prepare the garden area
• Plant the first perennial plants (comfry, rhubarb, and berries) and fruit trees
• Collecting Rain Water
• Design a wild flower garden
My plan is to use the Small Scale Life Instagram, YouTube Channel and Odysee Channel to show you How to Start Gardening.
I am also going to update the 2020 Seed Starting Guide by documenting my seed starting efforts this year (in an apartment with no grow lights). I am planning to use my email lists more in 2021, so please consider signing up. Of course, you will be added to the email list if you download the Seed Starting Guide and Ideas Appendix.
Are you ready?
I am! I have some seeds, a seed tray and some potting soil. It is time to get started!
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Special Thanks
For Small Scale Life Podcasts, I would like to thank Austin Quinn at Vlog Vibes for the intro and outro music. For more information abut Austin and Vlog Vibes, please see the following:
Vlog Vibes YouTube Channel: https://www.youtube.com/channel/UCY80LeqtJf-YBzJy2TWKpDw
Download Austin’s music here: https://soundcloud.com/vlogvibes
Reviews on iTunes
We love reviews! It helps us grow the show. To leave a review of the Small Scale Life Podcast on iTunes, please follow these simple steps:
- Click on this link or the image above.
- Go to ratings and reviews.
- Click on the number stars.
- Subscribe to the podcast (optional, but appreciated)!
- You can also write a quick review or some words of encouragement (optional, but GREATLY appreciated)!
You can also write a longer review, though it’s not necessary. Again, thank you for listening and your review!
Ratings and reviews help us grow the podcast and the blog, and I appreciate your reviews. I will be reading reviews out on future episodes of the Small Scale Life Podcast!
Topics – How to Start and Build a Podcast Business
During the course of the discussion about How to Start and Build a Podcast Business with Glen Tate and Mr. Tactical I pulled out 6 key points (and one bonus point) that podcast entrepreneurs (actually any entrepreneur) should consider as they start and build a podcast business:
- It comes back to building a community and a network of cool people. Podcasting does that over time.
- I have said it often: “Put yourself in the right place and be open, and opportunities will present themselves.” Sometimes it is as easy as saying, “Yes! How hard can it be?”
- Don’t be afraid to try, and if you are afraid, talk to someone who is already doing it and is successful.
- It doesn’t take fancy gear or special equipment; you just have to start, be consistent and be persistent.
- Use your network and community for guests and work with other podcasters to be on their show and have them on your show.
- Finally, add value for listeners. Have an abundance mindset.
From my experience, when starting a business, side hustle, homestead or any endeavor, we should always consider the end in mind. Why are we doing this and what does it look like in the future?
Keep those things in mind and write them down. These are like that lighthouse shining in the dark and stormy night. Trust me, there are times when you have those dark and stormy nights during this journey. You wonder if it is worth it, if you should continue. Remember:
Powerful whys and keeping the end in mind will keep you going at those critical moments when others give up.
Guest Links
Find more from Glen Tate and Shelby Gallagher at the following sites (click on the link to go to the sites):
Listen to this Episode!
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Special Thanks
For Small Scale Life Podcasts, I would like to thank Sean at Osi and the Jupiter for the intro song "Harvest." Sean wrote this specifically for us, and I really enjoy all of his work. You can find more Osi and the Jupiter at their Bandcamp site: https://osifolk.bandcamp.com/
I would also like to thank Austin Quinn at Vlog Vibes for the intro and outro music. For more information abut Austin and Vlog Vibes, please see the Vlog Vibes YouTube Channel: https://www.youtube.com/channel/UCY80LeqtJf-YBzJy2TWKpDw
Reviews on iTunes
We love reviews! It helps us grow the show. To leave a review of the Small Scale Life Podcast on iTunes, please follow these simple steps:
- Click on this link or the image above.
- Go to ratings and reviews.
- Click on the number stars.
- Subscribe to the podcast (optional, but appreciated)!
- You can also write a quick review or some words of encouragement (optional, but GREATLY appreciated)!
You can also write a longer review, though it’s not necessary. Again, thank you for listening and your review!
Ratings and reviews help us grow the podcast and the blog, and I appreciate your reviews. I will be reading reviews out on future episodes of the Small Scale Life Podcast!